How it works

From missing to mentioned.

Four steps, repeated every month. Our team does the work, and you see the results in your portal and a plain-language monthly report.

Book your assessment

Every month

Discover. Fix. Create. Measure.

Here is what our team does in each step, and what you see at the end of it.

01

Discover

Find real buyer questions and visibility gaps.

What people ask AI about your trade and area, and where you are missing.

We draft the questions buyers actually ask about your trade and your area, phrased the way a customer would, without your business name.
Each question runs on ChatGPT, Gemini, Claude, Grok and Google, and every answer is saved word for word.
We note where competitors are named and you are not, and which questions your website leaves unanswered.

Diagram: buyer questions, and the answers that leave you out

02

Fix

Improve existing pages, accessibility and business facts.

So AI can reach your site and get your details right.

Pages AI crawlers struggle to reach or read are opened up, so your services can be seen.
Your Yelp, Google Business and Bing Places profiles are corrected and completed.
Your name, address, phone, hours and services are made to match everywhere.

Screen: a business profile before and after

03

Create

Publish articles, comparison pages and useful tools.

Built from your real reviews, listings and facts. No made-up claims.

Articles that answer the questions buyers ask AI about your trade.
Comparison pages and landing pages that explain what you do and where you work.
Useful tools for your customers, such as a cost estimator or a service area checker.
Anything published in your name is approved by you first.

Screen: an article built from your real reviews

04

Measure

Track mentions, competitors and what changes over time.

You see the results in your portal and monthly reporting.

The same questions, on the same engines, every month, compared with your assessment.
Your mentions counted by engine, next to the competitors named most often.
A plain-language report of what we did and what changed.

Screen: your monthly report

Then back to Discover next month

Fully managed

We do the work.
You run the business.

No new tool to learn, no extra work for your team.

What we handle

Research the questions your buyers ask AI
Improve crawl access so AI can read your site
Publish useful content that makes your business easier to understand
Report what changed, in plain language

What you do

Keep doing great work. We use the reviews, listings and business facts you already have.

Now and then, we may ask for:

Access to your Google Business, Yelp and Bing Places profiles
Your approval before anything is published in your name
Documents only you have, like a license or proof of insurance

Measure, in your portal

See where you stand. See what changes.

01
Am I improving?
Your Plem score, and the change since your assessment.
02
What did Plem do for me?
A dated list of fixes, posts and updates.
03
What do you need from me?
The few things only you can provide.

How we count

PLEMYour BusinessExample

Latest check: Sep 21

Am I improving?

37%+15

34 of 93 answers recommended you. Up 15 points since your assessment.

ChatGPT9/19
Gemini8/19
Google7/19
Claude6/18
Grok4/18

What did Plem do for me?

Sep 21
Published “How much does a water heater replacement cost?”
Sep 18
Opened 4 service pages up to AI crawlers
Sep 17
Completed your Bing Places profile

What do you need from me?

Waiting on you · 3

Houzz description
Draft ready for your approval
This week’s blog post
Built from your real reviews
License and insurance
Only you have these documents

Example data, not a real customer.

Honest by design

Your real reputation, made easy for AI to find.

We never make up facts or reviews about your business.

Read the methodology

What we do

Use your existing reviews, listings and business facts
Make your pages easier for AI to read and interpret
Show you the work and the results every month

What we never do

Make up facts, reviews or claims about you
Hand you another tool to learn and manage
Promise rankings no one controls. We show real numbers.

Book your Plem assessment.

We’ll show you the questions buyers ask about your trade and area, how often AI mentions you today, and the gaps we’d fix first.